It Can't be Half-Assed
You are almost certainly in the business of crafting your artwork or product because you have a deep passion for what you make. It's something you pursued or fell deeply in love with and have become highly skilled and capable at over time.
At some point, you came to realize that you need to make a decision as to whether you are pursuing a hobby or truly in business. Running a business has a vast array of facets that have nothing to do with you making what you make. Everything from budgeting, to pricing, to branding and marketing. And marketing, it turns out, is all about the visuals.
In order to effectively market your business - to find your target customers - you must acknowledge that you are competing in a world that is now intensely and unforgivably visual. The vast majority of us are truly overwhelmed with information and visuals throughout our day. To be noticed you must stand out with not only a fabulous and unique product, but a message that can get through the noise.
And I'm not assuming that you are striving to build a massive e-commerce business. Or suggesting that if you aren't in the video-making game, you are missing the mark. Or whatever else the latest trend is.
The truth - just to be perceived as a credible business, high quality images are one of the core basics of marketing. From your product images on your website, to your social media images, to your product packaging images, to your business card and other marketing materials like signage and banners.
Quality photographic images are the backbone of a basic marketing plan for any handmade business. Not optional.
Hire the Professional
Do it Yourself
At this point I have spent so much time reading, researching, photographing, taking courses, that I feel as though there is a huge difference between what I am trying to achieve for my business and award-winning photography. If I can just get a handle on my particular "formula" and process it seems like it's doable.
Key Elements to Consider:
- Good lighting
- Good quality and appropriate camera lens (more than the camera itself)
- Proper angle and use of backgrounds
- Post-production editing basics
Of course, there is WAY more to professional photography, but I feel as though these are the core elements to get clear on as an art-repreneur.
Many Approaches Can Work
The trick is getting clear on what you want/need for YOUR brand and product. And what YOUR formula will be to achieve consistent results that work for you within your budget. Doing this is really tough in a vacuum - better to work with others who have similar experience and get some input.
To get some clarity on some of these basics, we are going to be hosting a series of events this month, along with several Featured Member Interviews.
Our Study-It Event next week will feature guest speaker David Orr - professional photographer in Arizona. Join us on March 16th - get the details.
I can virtually guarantee TWO things: First, is that none of the speakers or interviewees will have offer the same tricks. Secondly, is that this IS manageable by the majority of art-repreneurs with a little input and guidance.
For March Meet-Up Event Schedule and Locations: visit our calendar
Featured Member Interviews coming soon:
- Amy Lamp
- Michelle Startzman
- Ian Wilkey
Let's get started - lights, camera, action!
AZ Artisans Collective Membership
Retail Shows & Markets
Small Business Support
Social Media Strategies