Q: What was the inspiration for your product / getting your business started?
Jamie: PrinEle designs is a fusion of my childhood romance with gemstones and my lifetime passion for Design. When I was younger, my dad and I would pack up our van and head out for our yearly adventure. We’d hit the gem shows in Quartzite and Blythe and then scour the open desert for quartz, pyrite, desert rose, and whatever else we could find. Thus began my love for rocks, minerals, and their awesome vibrations.
Later, I acquired a degree in Interior Design and during my education, the Principles and Elements became very sacred to me. I approach all my creative endeavors with them in mind. The word, PrinEle, comes from those very words: Principle and Element.
I’m also a mom and needed to find a way to continue to be available for school drop off and pick up, chaperoning field trips, and just overall, remaining an active participant in my daughter’s life. Jewelry design is a way to assert myself as a designer, while still being home for my daughter.
I have a crazy passion for color, texture and working with raw materials to create something beautiful and inspiring. I have a strong connection to the gemstones I create with and believe their energy and vibrations help heal and enlighten. I endeavor to make jewelry people can connect with.
Q: 5 words that best describe your branding imagery?
Jamie: Clean, Soft, Fresh, Modern, and Bright.
Q: What about tag lines?
Jamie: Combining the Principles and Elements of Design to Create Modern, Bohemian Healing Stone Jewelry.
Q: Tell us about your Brand Image process: Did you develop your brand image in a formal, structured approach? Or did it evolve more organically?
Jamie: It was both a structured and organic process. I hired a graphic designer and provided her with an in-depth creative brief.
The creative brief included color scheme, design style, preliminary graphic ideas, type fonts, tag lines, and a full business plan detailing the who, what, why, when, and how of my business, along with my current and future goals.
During the design process my innate design sensibilities emerged and I also found the significance and symbolism of my logo. My logo incorporates the shape of my needle nose pliers, a prominent tool in my jewelry making, along with three ‘beads’ that represent my daughter, my husband and myself. It was an amazing process that ebbed, flowed, and evolved into, what I think, is a beautiful logo.
Q: What were some of your biggest hurdles or mistakes? Anything you would have done differently?
Jamie: I knew right away that branding would be crucial. It was important to me to roll out with something cohesive and well thought out from the get go.
I put a lot of energy toward researching good branding strategy and found that it cost money to do it right. I think I avoided some common hurdles and mistakes by not cutting corners in this arena.
I hired a first rate graphic designer providing me with a logo I could then translate into business cards, table signage, banners, stamps, packaging, and paraphernalia. I think it has helped my customer connect with and understand PrinEle Designs from the start.
Q: Any hacks or tricks you learned along the way that were pivotal?
Jamie: Just good old fashion daily task list, organization, and a lot of research.
Q: Do have a style guide that you use? Would you share it?
Jamie: I’m not that cool but if I did have a style guide, you know I’d share it with you!!!
Q: What software/tools are your go-to resources?
Q: 2 bits of advice to share with your peers who are struggling with their brand imagery.
1. Hire a professional where needed. Spend a little money.
2. Less is more. Keep it tight, clean and relevant.
3. Meaning and significance are important. If you don’t connect to your branding than your customer won’t either. Always be genuine in all that you do.
Q: Last thoughts?
Jamie: Just an added note. Be kind to yourself. The job is never done. It will never be perfect.
I still have SO many things I need to accomplish towards my brand identity, so much more I could be doing. My Etsy shop is neglected. I struggle with managing Facebook and Instagram. To start a website or use a readymade platform…Ugh, the list never ends. That’s ok and you are certainly not alone.
Also, Theodore Roosevelt said “Comparison is the thief of joy.” So true, do your research, strive to be as good as your favorite brands but don’t compare yourself to others. It can stifle and overwhelm you. Put your blinders on and do YOU.
Thank you Jamie !
Such a wise lady. I love the way she approaches things - she is not messing around!